60s

Your 60s

Your skin is still
listening to you.

The products barely change at this stage. What changes is how you use them, where you use them, and what's fair to expect. That's what this page is really about.

F3 Hydration and Skin Plumping Bio-Serum See the routine
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Let me be straight with you

What I'm not going to promise.

I'm not going to tell you this will take decades off. You'd know that wasn't true, and you'd be right to close the page.

Here's what I will say, and I mean it precisely.

Skin that is comfortable, well hydrated and properly looked after looks considerably better than skin that is dry, tight and neglected — at sixty, at eighty, at any age at all. That gap is real, it's visible, and it is entirely within reach.

You are not trying to become someone younger. You're trying to be comfortable in the skin you have.

That's a goal I can actually help with, and it's the one this whole page is built around.

What's actually happening

Renewal hasn't stopped. It's simply slower.

Your skin is thinner than it was, and it holds onto water for less time. You've probably noticed that the same amount of cream doesn't go as far, and that skin which used to bounce back from a dry week now takes a fortnight to settle.

None of that means renewal has switched off. It hasn't, and it won't. Cells are still turning over roughly every thirty days, and what forms next month is still shaped by what you give it this month.

Which means the ordinary, unglamorous things — hydration, a barrier that's holding together, doing the same small thing daily — are worth more now than they've ever been. Not less.

The routine

Three products, and none of them are complicated.

01
Cleanse
$38

Lukewarm water, never hot — hot water pulls out lipids that are harder to replace now. Twenty or thirty seconds is plenty. If your face feels tight afterwards, that's a sign to be gentler, not to moisturize harder.

02
Treat
From $82

Hydration is the priority now, and it isn't a consolation prize. Skin that's holding water is more comfortable, catches light better, and makes fine lines look softer than any treatment product will on a dehydrated face.

03
Moisturize
Two options, same price

F27 Superfat Barrier Repair Cream — $71 if your skin is dry, tight or flaking by evening.
F20 Rose Ceramide Barrier Cream — $71 if it isn't.

At night, if you'd like it to do more: F109 When I Dream Night Cream (from $125), when your skin does most of its repair anyway.

You're not choosing which is better. You're choosing which is you.

Around $191. If you'd rather begin with one thing, begin with the serum.

This is the part that matters most

How you apply it now counts for more
than what you apply.

Thinner skin is more easily dragged, creased and irritated. Nobody tells you this, so most people carry on with the technique they learned at thirty. These five things will do more for your results than swapping any product.

01
Apply to damp skin, always. Not dried-off skin. Straight after cleansing, while your face is still slightly wet. Serum on damp skin absorbs noticeably better, and it's the single easiest change to make.
02
Press and pat. Don't rub or drag. Skin that's thinner doesn't need to be pushed around. Warm the product between your palms and press it on. Your hands do the work; your face just receives it.
03
More slip, less pressure. If something feels like it's tugging, you need more product, not more effort. Tugging is where creasing comes from.
04
Warm it in your hands first. Cold cream on cool skin sits there. Ten seconds between your palms and it goes on far more easily and spreads further.
05
Take your time. Two unhurried minutes twice a day. This is the one part of the routine I'd genuinely ask you not to rush, partly because it works better and partly because it should be a pleasant few minutes of your day rather than another task.
The bit everybody forgets

Don't stop at your jaw.

Your neck, your décolletage and the backs of your hands are thinner-skinned than your face, get just as much sun, and receive a fraction of the attention. For most women past sixty they're what actually shows — and the whole industry keeps selling face cream as though the face ended at the chin.

The good news is this costs you nothing. Whatever serum and cream you've just put on your face, carry it down. Neck, then décolletage, upward strokes, same gentle pressure. You don't need a separate product and I'm not going to sell you one.

Hands are the exception

Hands get washed constantly, so facial cream doesn't survive on them. F111 Hand Renewal Balm ($62) is built to stay put. Keep it by the sink rather than in a drawer — the one by the sink is the one that gets used.

If you want more than comfort

F108, honestly described.

F108 The Renewal Accelerator Bio-Serum

F108 The Renewal Accelerator Bio-Serum

From $322

If what you want is visible firmness and more even tone rather than comfort alone, this is the one that does it. It's the most concentrated formula I make, at 10% bakuchiol, and that concentration is exactly why it costs what it costs.

It layers under F3 rather than instead of it — F108 is the treatment serum, F3 stays on top as your root serum — and you use it morning and night. Bakuchiol is sun-protective rather than sun-sensitizing, so daylight is no reason to skip it.

It's also our best-selling product, which still surprises me given the price. People finish a bottle and order another.

And if you don't want it, you genuinely don't need it. The three products above are a complete routine. Plenty of women at this stage are perfectly happy there, and I'd never suggest otherwise.

Somewhere in between? F107 Peptide Power Lift Serum ($102) does more than hydration alone without the jump in price.

So you're not left wondering

What's fair to expect, and when.

The first week
Comfort. Skin stops feeling tight after washing. This one arrives quickly and it's the one most worth having.
Around thirty days
One full renewal cycle. Texture begins smoothing before the month is out and skin looks less dull in daylight. Makeup, if you wear it, sits differently.
Around ninety days
Three cycles, each one building on the last. Tone becomes more even and skin feels more resilient. This is the point at which other people tend to notice something without being able to say what.
A note on the timeline
It is longer at this stage than it would have been at forty. Longer, not absent. Which is the entire argument for consistency over intensity — a gentle thing done daily will always beat a strong thing done occasionally.

What clients often notice

"I had accepted how my skin was at this stage, but with consistent use, it's become stronger, more resilient, and noticeably improved."

— Cynthia, 63
The real story

Formulated fresh. Never warehoused.

Most skincare is manufactured months, sometimes years, before it reaches a shelf — formulated to survive that wait rather than to perform at its peak. Live botanical actives degrade in storage, so the longer a formula sits, the less it can do by the time it reaches you.

We make in small batches every week and ship straight from the lab. Use it within three or four months of it arriving. That's the window where the actives are at their best, and it's also simply the point of buying it.

Our standards
Cruelty-Free·Vegan Formulas·Made in the USA·Paraben-Free·Sulfate-Free·Phthalate-Free·Non-GMO·Dermatologist Tested·No Synthetic Fragrance
Common questions

Before you start

Is it too late for this to make any difference?
No, and I'd gently push back on the question. Renewal is still happening roughly every thirty days — that's simply what skin does, at every age. The rate has slowed. It has not stopped, and it won't.
Is three products really enough?
Yes. More products don't produce better skin, they produce more decisions and more chances to irritate something. One product per job, used consistently, is the whole method.
My skin has become more sensitive than it used to be. Will this suit it?
Very likely, because the routine above is built around barrier support rather than active strength. Introduce one product at a time and give each a week — that way if something doesn't agree with you, you know exactly which one it was. And if you're unsure, email me and describe what your skin's doing. I answer these myself.
What if it isn't right for my skin?
You have 30 days from delivery to request a return, provided the product is largely unused. If something isn't working, email us and we'll sort it out.
Rae Indigo, Founder

"I started making my own skincare because I wanted to understand why some ingredients transformed the skin and others seemed to do very little. I don't believe great skincare is something you manufacture. I believe it's something you nurture."

Rae Indigo, Founder

Would you rather just ask me?

Tell me what your skin is doing and where you live, and I'll tell you where I'd start. There's no obligation attached to that and it's my favourite part of the job.

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