News

Woman applying skincare to her cheek
Layering Routine

The Order You Put It On Changes What It Does

By Rae Indigo

You can get more out of the products you already own by changing nothing except the order you put them on. Treatment serum on bare...

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Flat lay of raw skincare ingredients including sea salt, aloe, coconut, oats, cinnamon and botanical oils on a pale stone surface
Formulation Freshness

Your Serum Is Strongest Right Now

By Rae Indigo

Everything we make reaches you within days of being made, at full strength. The window where the actives are doing their best work is three...

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Woman resting in the shade of a beach umbrella, managing sun exposure with shade rather than daily sunscreen
Skin Health Sunscreen

Why I Don't Wear Sunscreen Every Day

By Rae Indigo

Sunscreen is a filter, not a strategy. What it does, what it does not do, and what actually makes skin handle daylight well.

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Woman applying moisturizer to calm red, reactive skin across the cheek
Barrier Repair Redness

Redness Isn't Sensitivity. It's a Signal.

By Rae Indigo

Visible redness is blood arriving because your skin asked for help. Usually it is asking about the barrier, not about a skin type you are...

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Close-up of a cheek showing dark spots and uneven pigmentation
Dark Spots Pigmentation

Dark Spots Don't Fade From the Top Down

By Rae Indigo

Pigment is made at the bottom of the epidermis and delivered upward. So the spot you can see was manufactured weeks ago, several layers below...

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F81 Clear Skin Clarifying Toner, a botanical toner whose color shifts with the harvest
Formulation Fresh Batches

Why Your Toner Is a Different Color This Time

By Rae Indigo

Autumn is harvest season, so the botanicals coming into the lab now are not the ones that went in last spring. If your toner arrived...

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Fresh botanical ingredients laid out on marble, including aloe, ginger, cucumber and honey
Formulation Ingredients

The Ingredient List Is Not the Product

By Rae Indigo

Two serums can share an ingredient list and behave nothing alike. The label tells you what went in the door. It tells you almost nothing...

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F108 The Renewal Accelerator Bio-Serum, formulated with purified bakuchiol
Bakuchiol Retinol

Retinol, Bakuchiol, and Why We Only Use One of Them

By Rae Indigo

Retinol works. I have never said otherwise. This is the full argument for why we still will not formulate with it, what bakuchiol actually is,...

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Close-up of a face with congested, blemish-prone skin along the cheek and jaw
Closed Comedones Congestion

Why You're Still Breaking Out When You're Doing Everything Right

By Rae Indigo

The bump you are looking at today was decided about eight weeks ago. Once you know how long a closed comedone takes to form, most...

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